The key to blogging success isn’t just to get traffic, but to get quality traffic that you can retain. If you really want results then it will be a smart idea to make the search engines your friend.
The thing about being ranked well in the search engines is that it takes more than building a few backlinks and expecting results to come, it also has a lot to do with what happens on your own site. I have been studying how decisions I make on my website affects my rankings for a while now and I’ll be sharing a few tips with you below.
1. Choose a Good Web Host
I can’t emphasize this enough. You’ve probably heard this several times but most people still take it with levity. When it comes to choosing a web hosting what guides the decision of some people is how much it costs, not how good the service is. This is a blunder that has to be fixed.
The reality about life is that you only get what you pay for and the internet is not an exception. If you look for a good hosting company and pay the right fees you will get quality service.
You should also be ready to upgrade your hosting as your site grows; don’t use shared hosting when your website is big enough for a dedicated server and you can afford it. If I were to personally recommend any web host it will be Hostgator.
If you’re wondering why having a good web host is so important the answer is simple; it creates a great user experience and loads fast, which leads to better search rankings for you.
2. Use a Clean Design
This also goes in the same line as going for budget over quality. Most people skimp on good designs because they think it is too expensive. Good things aren’t accessible to everybody and if you really want your business to succeed you should start learning to invest.
One great element that can give your blog the SEO boost it needs is a good design. Specifically asking my designer to help make my blog search engine friendly led to a boost in my traffic and my traffic has doubled since I started using that design.
The better your design the better rankings you’re likely to get.
3. Learn to Use Special Formatting in Your Articles
Using special formatting helps give your articles a boost and position your site as an authority. Aside from the fact that using special formatting makes your articles easy to read and more user friendly, it also tells the search engines that you’re a real person who cares about user experience.
Fortunately, there are also special formatting that search engines place emphasis on; such formatting include the heading tags (H1 tag, H2 tag and the H3 tag), bolding, italicizing or using blockquotes in your articles. These formatting help place emphasis on your points and if your keywords are included in any section where you use any of these tags it will have an effect on your overall rankings.
4. Encourage Social Sharing
Search engines are starting to place a lot more emphasis on social media with even Google integrating social into its search engine. I have noticed that it sometimes take a while for some of my articles to be indexed but the moment I tweetor share it on Facebook it will be indexed instantly; in other words, Google and other search engines monitor these sites a lot and you can easily increase your chances of success by getting shared a lot on them.
Make sure your articles are really valuable posts with attractive title that people want to share and also ask friends and readers to take a minute to share your content. Those shares might not result in a lot of direct traffic at the moment but the boost they will give your content in the search engines might be worth a lot in the future.
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